How to write a business strategy (without overcomplicating it)
- samueljpart
- Feb 25
- 2 min read
Most people hear "business strategy" and imagine a 100-page document filled with jargon. But strategy isn’t about complexity—it’s about clarity. If you have validated your product or service then you know what it is. The strategy is about defining what you want to achieve and outlining how you will do it.
A good strategy answers four simple questions:
1️⃣ What are we trying to achieve? (Your goal) 2️⃣ Who are we serving? (Your customers) 3️⃣ How will we reach them? (Your sales & marketing strategy) 4️⃣ What resources do we need? (Your team, budget, and operations)
That’s it. If you can answer these clearly, you have a strategy.
1. Define What You Actually Want to Achieve
Too many businesses run on vague ambition—"we want to grow," or "we want more customers." That’s not a strategy.
✅ Make it specific:
"Increase revenue by 25% in the next 12 months."
"Launch in 3 new cities by Q4."
"Get 50 new paying customers in 6 months."
💡 Tip: If you can’t measure it, it’s not a real goal. But setting out targets and breaking them down into daily tasks is THE easiest way to achieve it.
2. Identify Who You Are Selling To
Your customers define your strategy—not the other way around.
✅ Ask yourself:
Who are your best customers?
What problem are you solving for them?
Where do they spend time (online & offline)?
How do they make buying decisions?
🚀 Example: A marketing consultant targeting small business owners might find they respond better to referrals and LinkedIn outreach rather than expensive Facebook ads. That insight shapes the strategy.
3. Choose the Best Way to Reach Them
Not all marketing or sales strategies work for every business. The key is to match your approach to your customer.
✅ Ways to acquire customers:
Inbound: Content marketing, SEO, social media.
Outbound: Cold outreach, networking, partnerships.
Paid: Ads, sponsorships, affiliate marketing.
💡 Tip: Instead of trying everything, start with 1–2 channels that align with how your customers buy.
4. Align Your Resources (So You Can Actually Execute)
A strategy is only useful if you have the resources to make it happen.
✅ Consider:
People: Do you need to hire or outsource?
Budget: How much can you invest in marketing & operations?
Time: How long will it take to see results?
🚀 Example: If you’re a solo founder, spending time on SEO and content marketing might be smarter than burning cash on ads. Your strategy should fit your resources.
Final Thoughts: Keep It Simple, but the devil is in the detail.
A strong business strategy isn’t about overcomplicating things—it’s about making clear, focused decisions:
✅ Set a clear, measurable goal. ✅ Know exactly who your customers are. ✅ Pick the best ways to reach them. ✅ Make sure you have the resources to execute.
🚀 Need help refining your strategy? I help founders create actionable, no-BS business strategies that drive results.
📅 Book a free 30-min call, and let’s break it down together.
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