How Emily focused her efforts to earn more from the hours she works.
- samueljpart
- Feb 21
- 3 min read
Updated: Feb 28
Client: Emily Fausset - of Emily Alverez Fausset Hair & Makeup.
💡 How Emily streamlined her business to work smarter, not harder
The Challenge
"I love what I do, but I’m working all hours of the day to keep up. How can I focus my efforts, work less, and earn more?"
Emily is an incredibly talented makeup artist and a natural at customer service. Her clients love her, her reviews are glowing, and demand for her services is high. But the problem was clear—she was constantly working to maintain her income, with no clear way to reduce her workload while still growing her business. She needed a strategy to identify her most valuable clients, focus on them, and reduce the hours spent on low-value work.
Our Approach
We started by breaking down Emily’s business and understanding where her time and revenue were coming from.
🔹 Defining Emily's Ideal Client
✔️ Clarified exactly what type of makeup artist she is—which services define her business.
✔️ Mapped out the types of people who typically hire makeup artists like her.
✔️ Segmented her existing clients into clear customer profiles.
💡 We found three main categories of clients, each with more than 10 different job titles that could be potential customers.
🔹 Identifying Her Most Valuable Clients
✔️ Sorted all of her existing clients into customer profiles to analyse trends.
✔️ Calculated revenue per client type to determine which profiles were most profitable.
✔️ Looked at the market to find similar, high-value prospects.
💡 The Lightbulb Moment: Once we knew who her most valuable clients were, what type of work they needed, and where to find more people like them, the solution was simple:
Focus prospecting and nurturing efforts on high-paying, full-day clients rather than smaller, scattered jobs.
🔹 Implementing a Scalable Strategy
✔️ Built a prospecting tool to find new potential clients similar to her best customers.
✔️ Set targets for adding new prospects each week and month.
✔️ Developed strategies to nurture and engage new leads while strengthening relationships with existing clients.
✔️ Created a tracking system to analyse and refine the approach over time.
The Results
✅ Emily now knows exactly who her best clients are and how to find more of them.
✅ She has a structured, repeatable way to add new prospects without feeling overwhelmed.
✅ Her marketing and outreach are now focused on high-value, long-term clients, which in the future will reduce the need for constant small jobs.
✅ She works smarter, not harder—earning more while working more efficiently.
"Sam has given me a clear understanding of my customers, allowing me to focus on building a future with the ones who align with my goals. The biggest thing I gained is the ability to do small, consistent business development tasks, knowing they’re aligned with my long-term strategy. I no longer feel overwhelmed by the question of where my next client is coming from—I have confidence." Emily Fausset
What’s Next?
Emily now has a sustainable, focused business strategy. Our next steps are:
🔹 Refining her client nurturing strategies to ensure long-term retention.
🔹 Continuing to track and analyse prospecting efforts to optimize her outreach.
🔹 Exploring pricing strategies to further increase earnings per client.
With clarity, structure, and confidence, Emily is now in control of her business rather than her business controlling her.
Can you relate to Emily's challenges?
🔹 If you're working too much for too little return, I can help you identify where your real value lies.
🔹 If you’re struggling to bring in consistent, high-quality clients, I’ll help you build a repeatable process.
🔹 If you want to work smarter, not harder, we’ll create a strategy that maximizes your time and revenue.
🎯 Identify the Challenge → 🔍 Build a Strategy → 🚀 Take Action 👉 Book a free 30-min call to explore how I can help.
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