How Miranda Future-Proofed Her Business with a Second Revenue Stream.
- samueljpart
- Feb 24
- 4 min read
Updated: Feb 28
Client: Miranda - Founder of Monday's Child. Children's occasion wear.
💡 From time-limited custom orders to a scalable, complementary business model
The Challenge
"My business is limited by the hours I have in the day, and I’m about to have a child! How can I make the same money but with significantly less work?"
When Miranda and I first started working together, she was running a successful custom-made children’s wear business. She had plenty of customers, great reviews, and a strong reputation—but her business model was entirely dependent on her time. Some dresses took three hours to make, others took 48+ hours, and while pricing reflected this, it was clear that there was a ceiling on how much she could earn—no matter how much demand she had.
The challenge was clear: How could she generate the same income while working fewer hours?
Our Approach
Instead of trying to scale a time-limited business, we explored alternative business models that could:
✔️ Leverage Miranda’s brand and skills
✔️ Continue serving her existing customers
✔️ Be more scalable and flexible for her future lifestyle
This led us to the idea of launching an off-the-shelf product line—a "Made to Wear" collection.
🔹 Step 1: Finding a Scalable Production Model
✔️ Defined the requirements—Miranda insisted that the designs had to be unique and exclusive.
✔️ Researched potential manufacturers to find a partner who could meet these standards.
✔️ Visited a manufacturer in Portugal to assess quality and processes.
💡 The result? A trusted partner who could produce a small batch of garments at a price that made sense.
🔹 Step 2: Validating the Product & Financials
✔️ Designed a collection based on Miranda’s best-selling custom pieces. ✔️ Tested demand with existing customers, gathering feedback through prototypes. ✔️ Created a pricing strategy—balancing profit margins with competitive market positioning. ✔️ Built a short financial plan to determine:
How many pieces to order
The investment needed for inventory, packaging, and marketing
The projected break-even point
💡 With a validated product and a clear cost structure, the business model felt real.
🔹 Step 3: Choosing the Right Sales Channel
With limited marketing budget and initial stock, we needed a sales approach that maximized profitability and proved demand.
✔️ Ruled out retail partnerships due to low margins and strict sale-or-return conditions.
✔️ Decided on an eCommerce-first strategy, allowing Miranda to fulfill orders from home.
✔️ Planned occasional pop-ups to complement online sales and create brand engagement.
💡 This approach gave Miranda full control over pricing, inventory, and customer experience.
🔹 Step 4: Attracting Customers
✔️ Identified all digital marketing options: SEO, paid ads, email campaigns, influencer partnerships. ✔️ Set clear marketing performance targets:
Website conversion rates
Cost per click for advertising
Expected sales volumes vs. traffic
✔️ Reached out to freelancers & agencies to execute marketing campaigns without wasting budget on trial and error.
💡 For the first time, Miranda had a structured way to measure and scale customer acquisition.
The Outcome: A New Business Model & More Freedom
✅ A second, complementary revenue stream that isn’t dependent on her time. ✅ A clear plan to scale while working fewer hours. ✅ Confidence in launching a brand that fits her lifestyle—with flexibility to expand or maintain a small, profitable business.
Miranda
"I had no idea I had it in me to find a manufacturer. No idea what 'cost per click' or 'conversion rate' meant. No idea how to identify my customers and reach them. Sam never claimed to know everything either, but he did show me how to find out. Our long-term partnership allowed me to tackle one challenge at a time. What shocked me is that I did tick off every one of these things—and now, I do know. Sam enabled this as I trusted that he had the overall picture in mind and we were always working towards our overall goal."
What Did Miranda Get?
✔️ A new business model—with a structured plan to launch it. ✔️ Product validation & customer research—ensuring the market was there before investing. ✔️ Financial projections & pricing strategy—to set realistic sales and marketing targets. ✔️ Sales & marketing strategy—a structured way to bring in customers, with clear reporting tools. ✔️ Confidence & clarity—moving forward knowing the numbers, risks, and potential for growth.
What’s Next?
Miranda now has two paths: 📌 Run a small, profitable brand alongside custom orders for flexibility. 📌 Invest further and scale into a full eCommerce business.
The best part? The choice is completely hers.
Do you have a craft that limits your profits by hours in the day? 🔹 If your business relies on your time, I can help you explore more scalable models.
🔹 If you need to validate a new product or market, I’ll help you de-risk the process.
🔹 If you want to future-proof your income, we’ll build a plan that aligns with your goals.
🎯 Identify the Challenge → 🔍 Build a Strategy → 🚀 Take Action 👉 Book a free 30-min call to explore how I can help.
Comentarios